Google and Crealytics Present: The Case for CLV-Centric Advertising

EVENT UPDATE: Thank you for your interest to attend our event, “The Case for CLV-Based Advertising.” In response to the unfortunate events related to the coronavirus epidemic, and after careful deliberation with Google, we have decided to postpone the March 30th event. We will look to find an alternative date at the end of April or beginning of May. We will reach out with new event details and information once it has been finalized.

Omnichannel retailers sit on a goldmine of data, and using it in the right way can have a powerful effect on their advertising success.

Join Dr. Reemda Tieben (Data Activation Lead, Google), Dr. Christopher Fink (Senior Analytical Consultant, Google), and Andreas Reiffen (Founder, Crealytics) to explore methods and measurements to boost long-term profitability, including:

• Unlocking customer lifetime value as part of your marketing efforts

• Accelerating your marketing maturity through customer data activation

• Aligning your marketing organization to execute against corporate priorities

Key Facts

When: POSTPONED, DATE TBA

Program: Cocktails; Content; followed by a light dinner and a facility tour

Where: Google Berlin , Tucholskystrasse 2, 10117 Berlin

About our Speakers

Dr. Reemda Tieben is Google's Data Activation Lead. Her track record of using data to drive long-term profits stems from 12 years consulting numerous large advertisers from multiple industries.

Dr. Christopher Fink is a Senior Analytical Consultant at Google, consulting large banks on efficient data-driven marketing. In addition, he is an expert within Google on the topic of customer lifetime value.

Andreas Reiffen is the founder of Crealytics and a recognized leader in data-driven advertising. Focusing on CLV-centric advertising, his company Crealytics empowers brands and retailers at all points of their product advertising lifecycle.